ABOUT MAGPPIE

"We can no more sell products or services to the new consumer. We can only sell experiences - experiences that become memories... and memories that bring happiness..." 

Vinod Jain, CEO

DESIGN PHILOSOPHY
 

DESIGN PHILOSOPHY

At Magppie, we are not product designers, interior designers, or any other category of designers. We are simply people who appreciate life. We create spaces that are more than just aesthetically pleasing. We create spaces that care for your wellbeing, keep you healthy, bring people together & address your emotional needs, so that, just like us, you can celebrate life too.. 

Magppie is not just a kitchen or furniture maker, but also a technology and design company with a focus on creating energy in the space.

Everything around us is made up of energy. When we look at a lit lamp, we can see the bulb, we can see the lampshade, but we cannot see the energy that gives power to this lamp to bring it to light. We believe that energy exists in the lamp, even if we do not see it. The same energy exists everywhere - whether in living or in non-living beings. Just like plants and trees absorb energy from the sun, we humans absorb energy from the spaces where we live. A space filled with positive energy attracts positive emotions while a space filled with negative energy attracts negative emotions. At Magppie, we create a spaces filled with positive energy using color therapeutics, kitchen gardening and environmentally friendly materials that affect your well-being, mood and health. We carefully select all the things which fill your spaces from the plants you keep to the furnishings you install. 

At Magppie, we emphasise the importance of creating interiors that are in harmony with the individuals using them. We understand your environment, your culture and your lifestyle and thoughtfully articulate this understanding to create not just a product, but an experience around you. We create spaces where you can have experiences that can become memories and memories that make you happy. 

 

THE HISTORY

2000

Magppie, started as a design led brand for premium gifts & home accessories was launched in the year 2000. This Indian enterprise is an offshoot of a 40 year old family run business of rolling stainless steel. It was India’s first brand to create a new category of lifestyle home accessories. Ever since, it has been the most gifted tabletop accessory brand in India. Magppie brought glamour to stainless steel utensils and evolved the segment into lifestyle and gifting. 

2001

Magppie set up its first marketing office in Italy in 2001. This was further followed by setting up of a marketing office in Manchester, England in 2002. In the same year, it was awarded the Quality Excellence in Paris. The manufacturing facilities of Magppie were spread over a vast area, to ensure an effective response to market demands. Magppie went forward in the world market and emerged as a trusted, established and prestigious brand. This is Magppie's first brand video created in the year 2003. 

2003

Design soon became the DNA of Magppie culture. Magppie invested in its world class design team to utilise the latest state of the arts software to create unique designs for its customer. In a short time the brand was working with over 200 renowned designers across the globe including Karim Rashid.

2006

Envisioning the market need for kitchens truly fit for Indian conditions, Magppie ventured into the manufacturing of modular kitchen in 2006. The company set up India’s largest manufacturing unit mirroring a European factory. Some of the first few clients of Magppie include Mr Arshad Warsi, Mr Ranbir Kapoor, Mr Sunil Bharti Mittal, Mr Harbhajan Singh Plaha, Ms Vandana Munjal and Mr. MS Dhoni. 

 

2007

In 2007, Magppie was globally recognised for its contribution in the world of design. The brand became the first name from India to be honoured with “Red Dot International Design Award” in Essen Germany. Magppie  was honoured yet again in 2008 & 2009 for the same award for its other creations. In 2010, Magppie was honoured with “Best of The Best” in Red Dot.   

2009

2009

reddot design award

2007

reddot design award

2008

reddot design award

2009

In 2009, Magppie again received IF International Design Award in Germany for its most innovative cocktail shaker called 'ball shake'. 

IF International Design Award 2009

2011

In 2011, Magppie signed French designer, Remi Bouhaniche as the design director of Magppie. Remi moved to India and worked closely at Magppie design studio and created many new kitchen concepts, one of the most famous being “Family Kitchen”.    

"Family Kitchen" displayed at Magppie's Concept Store,
New Delhi

2012

In 2012, Magppie opened its new concept store in New Delhi. The store along with a concept kitchen called "Chef" was designed by German designer, Stefan Diez.

Making of Chef Kitchen and New Delhi Store at Stefan's Studio

 

MAGPPIE TODAY

Today the brand has achieved international recognition and enjoys a presence in over 20 Countries including Italy, Denmark, Netherlands Switzerland, Belgium, Greece, Japan, USA, Australia and so on. 

 

Magppie is the only Indian company which was awarded the 'Red Dot Award' for three consecutive years - 2007, 2008 and 2009. The 'Red Dot Award' is one of the most prestigious international design awards. 

 

Each Magppie creation is a celebration of life, a perfect blend of form, functionality and comfort. Many of them so inspiring in their overall presence that they are acknowledged as highly prized collector's items by international museums like Museum Of Modern Art (MOMA), San Francisco.

Magppie hired designers in Italy and Germany to design kitchens for the Indian consumer. They created aesthetically beautiful designs. but that was not enough for Indian conditions. India being a hot country, with a completely different lifestyle & food habits, needed a much more durable and functional kitchen. 

 

Then Magppie hired a research team to find out what makes the ideal Indian kitchen. Giving the kitchen a beautiful skin was very natural for Magppie designers, but they kept questioning what makes the stronger bones of an Indian kitchen. At Magppie, we questioned many problem areas ranging from termites to cooktop quality to sagging doors to swelling panels to rusty hinges. After years of research, we invented many new materials like SEB and Armor while resolving several key issues of common Indian kitchens. Today we proudly offer 25 years of guarantee with our kitchens. 

Within five years of its incorporation in modular kitchen sector, Magppie became the strongest Indian brand in the category. The quality of the kitchens and the B3 Design Philosophy (Bones, Brain & Beauty) was so well received by the Indian consumer, that soon Magppie was building kitchens for some of the most prestigious people in India.

2013

In 2013, Magppie received "INDIA’S BEST KITCHEN" award for its CHEF kitchen from EDIDA, Elle Deco International Design Awards. 

An engineering marvel - World's first kitchen to be made entirely out of granite

2016

Magppie won the most prestigious award at the event held by MCHI CREDAI on April 29th’ 2016 at Sofitel Mumbai. A jury of India’s top 90 developers and architects came together for the first time to identify and award the three best brands of India specialising in the category of building material ranging from cement and steel to elevators, bath fittings and kitchens. This jury consisted of some of the finest promoters and president procurements of prestigious companies such as Lodha, Oberoi, Kalpatru, TATA Housing, Godrej, Ajmera and more as well as architects such as Seema Puri, Prem Nath, Jimmy Mistry and many more. MAGPPIE was awarded the second position across all categories in this competition, just after TATA Steel. 

In July 2016, MCHI CREDAI honoured MAGPPIE with the prestigious title of PREFERRED PARTNER for kitchens. The Maharashtra Chamber of Housing Industry (MCHI-CREDAI), formed in 1982, is the most prominent and the only recognized body of Real Estate Developers in Mumbai and MMR.

MCHI-CREDAI brings together members dealing in Real Estate Development on one common platform to address various issues facing the Industry.

On Sep 3rd, 2016, Magppie was honoured as one of “INDIA’S GREATEST BRANDS AND LEADERS 2015-16" & received the "PRIDE OF THE NATION" award. Extensive consumer and industry research  was conducted by United Research Services, Singapore and Pricewaterhouse Coopers (PWC). Magppie was awarded for its contribution in leading India in global design.